Small coffee farms (there are around 500,000 in Colombia) cannot sell their crops directly to consumers, and the imbalance between production costs and sales prices is a constant problem that affects them.
We discovered that agritourism is a powerful way to help balance this equation and in the last 8 years we have connected thousands of tourists with small Colombian coffee growers.
Touring the farms and then drinking their delicious fresh coffee each day, we create beneficial relationships for visitors and growers.
After the onset of the Covid-19 Pandemic, we decided to reverse the order of the tourism equation, in 2020 you first buy your fresh coffee and then visit the farms where it is produced. This mitigates the effect of the absence of tourism in our 14 allied coffee farms in Jardín and Jericó in Southwest Antioquia.
Agriculture impacts the native forest to produce coffee and deforestation in the tropical Andes is VERY HIGH.
Conservation of pure mountain water is VITAL, which is part of the quality of life of growers and which is essential for the traditional process of coffee in Colombia.
The reforestation of watersheds and the connection of forest remnants is the strategy chosen by farmers to conserve water and the exuberant biodiversity of the ecosystems present in coffee farms.
Today, women coffee growers plant coffee, generate productive projects, lead their own associations, and represent 30% of the people registered in the National Federation of Coffee Growers.
However, their participation in trade union committees and associations is low, due to the traditional subordination and exclusion that women have experienced in all work areas in Colombia, including coffee production.
We connect coffee producers with markets, allies, and associations that promote gender equality and promote their empowerment.